As the communications link between supplier and consumer, the graphic designer conceives and executes concepts that inform, motivate, educate or sell. The graphic design programs prepare students for careers in a variety of fields including publishing, education, advertising and new media.

Through SCAD-eLearning certificate programs, students learn to produce a broad range of materials including newsletters, brochures and Web sites. They are introduced to a variety of industry-standard computer applications used in the production and presentation of print and online media. The undergraduate certificate features an emphasis on production, while the graduate certificate emphasizes management of content, design and development processes, and creative teams. The SCAD-eLearning M.A. degree program is professionally oriented and allows a broad course of study; the M.F.A. includes a field or teaching internship and a thesis component.

Annual SCADDY Awards
Advertising-related student work is recognized in this annual awards show.


Graduate Certificate in Digital Publishing Management

Students address advanced topics in publishing and design, with an emphasis on content management, design and development processes, and creative teams.

Curriculum		20 hours
Course I	GRDS 703	Digital Production Design
Course II	GRDS 709	Typography Studio I
Course III	GRDS 715	Print Studio I
Course IV	GRDS 720	Digital Studio I

Graduate Certificate in Typeface Design

Students pursue historical and practical research opportunities and a comprehensive understanding of the nature of typeface design processes. Students invent, develop and promote their own typeface solutions and, consequently, contribute to our constantly evolving visual communication culture in all its complexity.

Curriculum		25 hours
Course I	GRDS 705	Design Methodologies
Course II	GRDS 709	Typography Studio I
Course III	GRDS 755	Typography Studio II
Course IV	GRDS 765	Typeface Design
Course V	GRDS 775	Typeface Design Promotion

Certificate in Digital Publishing

Students learn publishing and design fundamentals, including layout, graphic imaging and typography. Students may choose a focus on pre-press and/or Web publishing, or may complete both the production design and Web design courses for further specialization.

Curriculum		20 hours
Course I	GRDS 233	Vector and Raster Graphics
Course II	GRDS 243	Digital Page and Web Graphics
Course III	GRDS 348	Graphic Design Studio I
Course IV	GRDS 358	Production Design +
	GRDS 384	Web Design +

+

Select one of these two courses.

Bachelor of Arts Degree in Visual Communication: Concentration in Graphic Design

Foundation Studies		25 hours
DRAW	100	Drawing I
DRAW	101	Drawing II
DSGN	100	2-D Design
DSGN	101	Color Theory
	**	Studio Elective

General Education		90 hours
ARTH	100	Survey of Western Art I
ARTH	110	Survey of Western Art II
ARTH	207	20th-century Art
ARTH/ARLH	**	Art History/Architectural History Elective
ARTH/ARLH	**	Art History/Architectural History Elective
CMPA	100	Survey of Computer Art Applications
ENGL	123	Composition
ENGL	**	Elective
ENGL	**	Elective
MPRA	105	Speech and Public Speaking
PHIL	301	Aesthetics
	**	Natural Sciences/Mathematics Requirement§§
	**	Natural Sciences/Mathematics Requirement (200 level or above)§§
	**	Social/Behavioral Sciences Requirement§
	**	Social/Behavioral Sciences Requirement (200 level or above)§
	**	General Education Elective§
	**	General Education Elective§
	**	General Education Elective§

Concentration		45 hours
GRDS	201	Introduction to Graphic Design
GRDS	205	Typography I
GRDS	229	History of Graphic Design
GRDS	233	Vector and Raster Graphics
GRDS	243	Digital Page and Web Graphics
GRDS	348	Graphic Design Studio I
GRDS	376	The Business of Graphic Design
GRDS	358	Production Design+
GRDS	384	Web Design+
GRDS	**	Elective
Electives	**	20 hours
Total Course of Study		180 hours

** Consult your faculty adviser in selecting elective courses.
§ Consult the general education requirements in the academic programs and policies section.
§§ Consult the mathematics competency requirement in the academic programs and policies section.
+ Choose one of these two courses.

Course numbers and titles are subject to change.


Master of Arts in Graphic Design

(Baccalaureate degree required)
Students gain a background in design history and theory and then experiment and develop their own approaches to design.

Curriculum	45 hours
ARTH	701	Contemporary Art
GRDS	703	Digital Production+
GRDS	705	Design Methodologies+
GRDS	709	Typography Studio I
GRDS	715	Print Studio I
GRDS	720	Digital Studio I
GRDS	726	The Role of Graphic Design in Social Awareness
GRDS	730	3-D Graphics Studio
GRDS	748	Graphic Design M.A. Final Project
	7**	Electives
Total Course of Study		45 hours

**		Consult your faculty adviser in selecting elective courses.
+		Select one of these two courses.

Master of Fine Arts Degree in Graphic Design

(Baccalaureate degree required)
Students improve their technical and conceptual skills while developing a personal creative vision. M.F.A. students take advanced courses in typography, production for printing, digital production and portfolio design.

Curriculum		90 hours
ARTH	701	Contemporary Art
ARTH	702	Art Criticism
GRDS	703	Digital Production+
GRDS	705	Design Methodologies+
GRDS	709	Typography Studio I
GRDS	715	Print Studio I
GRDS	720	Digital Studio I
GRDS	726	The Role of Graphic Design in Social Awareness
GRDS	730	3-D Graphics Studio
GRDS	755	Typography Studio II
GRDS	759	Print Studio II
GRDS	763	Digital Studio II
GRDS	773	Portfolio Design
INTN	750	Field or Teaching Internship
GRDS	790	Graphic Design M.F.A. Thesis
Electives	7**	20 hours
Total Course of Study		90 hours

**		Consult your faculty adviser in selecting elective courses.
+		Select one of these two courses.

Course numbers and titles are subject to change.

Course descriptions are available online.


Technical Requirements

In addition to the general technical requirements for SCADeeLearning, students enrolled in online graphic design programs are required to purchase or secure regular access to the following applications and/or peripherals as specified in each course:

• Acrobat
• Dreamweaver MX (with Fireworks as optional imaging software)
• Illustrator
• InDesign
• Photoshop

Students should also have access to Adobe Type Classics, color outputs, a digital camera and a scanner. Students are expected to use file transfer and compression utilities, and are encouraged to have a CD-R/DVD-R drive.

Testimonials

Jonathan Masullo, Troy, N.Y., M.A., graphic design:
“None of the schools in my area offer graduate-level coursework in graphic design, so online education was the best option for my current situation and lifestyle. I enjoy the fact that I can work at my own pace and adjust my schedule around the activities I might be involved in throughout the week. I’m able to be a student, while continuing my employment and personal life. Advanced study in graphic design will certainly help me to expand my horizons and continue to develop my skills.”







Bill Naylor, Savannah, Ga., M.A., graphic design:
“I’m inclined to experiment with new technology. Combine that with the opportunity to seek a degree in my field of study, and I couldn’t resist SCAD’s eLearning program. I know an M.A. degree from SCAD will advance my career. The possibilities are endless; and the results are up to me.”